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September 2026 · Issue 01
Fashion · Locations · People · Stories

MOI Journal

A digital editorial from Moi Models. Stories from Italy, Switzerland and across Europe, the productions we run, the talent we follow, the locations we know.

New Moi Models site, production-first design
Journal

A new Moi Models site, built around how we actually work

Production-first. Casting explained. Talents live from our internal app.

Moi Models · September 1, 2026
Recent stories
Zurich and Puglia map collage
Journal

Why we work between Zurich and Puglia

Two cities, one operating model. The honest version of our setup.

July 31, 2026
Hidden masseria in Puglia countryside
Locations

5 fashion shoot locations in Puglia you cannot Google

Masserias, courtyards and coastal access points only locals know.

July 13, 2026
Historic masseria in Puglia, fashion shoot location
Locations

Five hidden masserias for luxury fashion campaigns in Puglia

Masserias that hold a campaign without ending up on every other brand’s moodboard.

June 24, 2026
Swiss brand fashion shoot in Southern Italy
Locations

Why Zurich brands choose Southern Italy for summer campaigns

The Swiss creative directors who fly south to shoot, and what they get back.

May 23, 2026
Puglia coastline at golden hour
Locations

When is the best season to shoot in Puglia

A month-by-month guide for international fashion productions.

May 15, 2026
Southern Italy luxury campaign location
Industry

Why international brands are returning to Southern Italy for campaigns

A structural shift, not a trend. Where Italy sits in the 2026 luxury campaign map.

April 30, 2026
Mediterranean editorial campaign close-up
Editorials

Mediterranean skin rewrote the rules of beauty campaigns

Why the international fashion industry stopped photoshopping Southern Europe out of its beauty briefs.

April 6, 2026
Model scouting at regional event
Faces

What model scouting looks like in 2026

Less Instagram DMs, more regional events. The 2026 scouting playbook.

March 11, 2026
AI in fashion casting workflow
Industry

AI in fashion, what changes for casting and production in 2026

A practical look at where the technology actually changes the work, and where it does not.

February 25, 2026
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